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Proven best practices for in-the-moment research

Engaging with your customers in real-time is an effective way of understanding their authentic opinions, attitudes and preferences. It’s an approach that puts you right in the moment of the experience — and delivers faster, more accurate insights in the process. Download this ebook to learn more. 

Featuring a case study from the NHL's Vancouver Canucks

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Engage your customers in real-time to capture deeper, richer insights  

In-the-moment research is valuable for one simple reason: human memory is not always very reliable. 

In this informative guide, research experts from Rival Technologies reveal our secret sauce to effectively doing in-the-moment research. Full of actionable tips, this ebook is a must-download for market researchers and experiential marketing leaders in sports, media, retail and CPG organizations. 

Download now to learn: 

  • Ditch email-based methods to minimize recall bias in your research
  • Build an opted-in, mobile-first community of customers or fans ready to give you their feedback
  • Time your chats to ensure high response rates
  • Create short and highly engaging conversational chat surveys that capture real-time insights

 

Get your free copy

Download now to learn how to:

  • be_mobile_first
  • consider_your_timing
  • offer_right_incentives

About the Authors

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Jennifer Reid

Senior Methodologist, Rival Technologies

A pioneer in online research methodologies,  Jennifer is helping shape the future of insights by leading the charge in the development of chats and other conversational research technologies.

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Julia Morton

Director of Customer Success, Rival Technologies

At Rival, Julia helps insight leaders from Fortune 500 brands adopt and maximize the value of emerging conversational research technologies.