• a woman on the street looking at her phone
  • young man shopping for grocieries
  • an older woman looking at her ohone
  • a young person watching television
  • a man sitting in a restaurant looking pensive and holding his phone
Samsung(1)
Group 10030
Group 10025
Group 10026
McCormick@2x-1
Group 10027
Group 10028

rival platform

Rival is built for how people actually communicate and for the way insights teams need to work

  • Reach consumers in the moment and start getting insights in minutes, not days.

  • Get the whole picture in a single study: what people think, how they feel, and why.

  • Turn fresh findings into stakeholder-ready insights the moment data starts coming in.

Faster research. Richer insights. More impact.

60
Min
to meaningful
results
8
X
more words
captured
4
X
research volume
and business impact
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Rival ai

AI you can trust in the field and in the boardroom

Purpose-built AI tools for research, designed to amplify your expertise, accelerate your work, and deliver the quality your stakeholders expect, with researchers always in the loop.

  • SOC 2 Type II
  • ISO 27001
  • HIPAA/HITECH certified
  • GDPR compliant
  • Zero training on your data
  • Human-verified outputs

It's refreshing to work with a partner who is designing AI solutions that amplify what researchers do best. It's the first platform that's made me feel optimistic about AI, not threatened by it.

Audrey Cochran
Audrey Cochran

VP, Television and Digital Research, Urban One

 RIVAL’S MARKET RESEARCH SOLUTIONS

Purpose-built solutions for any audience or research need

Insight Communities

Always-on access to a living knowledge base of the people who matter most to your organization.

Learn more

Agile Platform

Run studies with the flexibility to engage any audience you want to bring to the Rival platform.

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Voice of Market

Conversational research paired with trusted panel — for fast, reliable insights beyond your own customer base.

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Brand Experience Predictor

The only scalable research solution built to measure the real impact of experiential marketing.

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RIVAL AUDIENCES

Meet the panel behind insights you can trust

A diverse group of people representing the real participants behind Rival's research.

Rival Audiences is Rival's proprietary, closed North American panel — recruited, managed, and fraud-protected by us, so your insights are informed by the highest-quality respondents.

Trusted by Leaders

The partner trusted by insight leaders across CPG, financial services, technology, healthcare, media & more

stars

Launching our insight community on the Rival platform has allowed us to increase our capacity for research and contributed invaluable insights to our overall business strategy

Kati LaBeaume
Kati LaBeaume
Director Consumer Insights & Brand Strategy at ŌURA.
stars

I never call Rival a vendor. They’re a partner in every sense: strategic, innovative, and just plain fun to work with. This platform lets us meet customers where they are and bring their voices into every corner of the business.

Mary Anne FitzGerald
Mary Anne FitzGerald
Consumer Insights Director, Balsam Brands
stars

The conversational nature of Rival's chats makes our surveys and our research in general much more approachable to our consumers, especially when we’re trying to reach younger demographics.

Sofia Gomez Garcia
Sofia Gomez Garcia
Executive Director of Innovation & Global Community Mgmt,
Warner Bros. Discovery
THE RIVAL ECOSYSTEM

Flexible support that fits the way you work

Whether you run research end-to-end or need a comprehensive strategic partner, Rival’s team flexes to meet you where you are.

Do it yourself Do it yourself

Use an intuitive, sophisticated platform with world-class support from our team.

Do it together Do it together

Our team works alongside yours and does the heavy lifting so you can focus on the decisions that matter

We'll do it all We'll do it iall

Hand everything off to our market research experts, we’ll run your program and provide insights ready to act on.

RIVAL AUDIENCES

Rival is a trusted leader in market research
software and services

GRIT Award for #3 Technology Provider 2025
GRIT Award for #4 Full Research Agency 2025
GRIT Award for #6 Most Innovative 2025
G2 Milestone Badge "Users Love Us"

See how Rival works for teams like yours

Learn how leading enterprise insights teams are cutting their research cycle in half — and getting more executive buy-in than ever before.