Learn how to combine quant, qual and video research methods to get deeper insights about your customers.
This short guide for insights pros explores practical ways of tapping into a "quali-quant" approach to scale and accelerate your research without compromising on quality or costs.
Get this free guide now to learn:
- The pros and cons of different research methods and how to combine them to save time and uncover deeper insights
- The benefits of a "quali-quant" approach—both from the perspective of the participants and the researcher
- Best practices on getting high-quality video feedback you can use to gain more context and for improved storytelling
