Learn the top 6 forces driving the future of customer insights and global market research in 2025.
Forget crystal balls and Tarot cards—predicting the future of market research doesn’t require mysticism. It takes real insights from real people, grounded in thorough research.
Now in its fifth year, Market Research Trends 2025 delivers expert commentary, industry highlights, and something extra: insights from 116 researchers who participated in our research study in December 2024. Through the quant, qual, and video feedback we captured in our conversational survey, we uncovered how trends like AI, DIY and the qual renaissance are shaping our industry today.
Market Research Trends 2025 features quotes and commentary from:
- Karine Pepin, Co-Founder, Research Heads
- Bill Trovinger, Director of Customer Insights - Health & Wellness, Albertsons Companies
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Sofia Gomez Garcia, Executive Director in Innovation, Special Projects & Global Community Management, Warner Bros. Discovery
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Michelle Auguste, Vice President of Global Media Insights, NBA
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Maxwell Iskiev, Senior Market Research Analyst, HubSpot
- Henry Piney, Host of FutureView podcast and Chief Research Advisor at MX8 Labs
- Anu Sundaram, Vice President, Business Analytics, Rue Gilt Groupe
- Jorge Calvachi, Director of Insights, La-Z-Boy Incorporated
- Graeme Ford, MRX Innovation Consultant, PunkMRX
- Michael Wehrman, Senior Manager, Growth Insights, Comcast
- Hannah Shamji, Customer Researcher, Hannah Shamji Research Inc
- Melanie Courtright, CEO, Insights Association
- Brian Fowler, Executive Director and Co-Founder, Insights Career Network
- Mike Stevens, Founder, Insight Platforms
- Matt Kleinschmit, CEO and Founder, Reach3 Insights
- Andrew Reid, CEO & Founder, Rival Technologies
