Insights communities are one of the most popular (and most effective) tools available to you as a market researcher today. But if you want to get the most out of your community, relying on standard best practices and methodologies isn't enough.
In this webinar, we explore the concept of Community 2.0: a new approach that makes it easy for you to get deeper insights faster than ever using mobile.
Featured Speaker:
Jennifer Reid
President & Chief Methodologist, Rival Technologies
Watch now to learn:
- The 4 pillars of Community 2.0 (and why you need to rethink portals, member hubs, and email newsletters)
- How companies like Land O'Lakes, OWN; The Oprah Winfrey Network, and Dell use next-gen recruitment techniques to connect with real consumers
- How to unlock new methodologies such as agile research, in-the-moment research, and virtual ethnography
