A webinar on what marketing and insight pros need to know about Gen Zs today
Did you know that Gen Z’s attitudes towards online shopping, sustainability, and influencer marketing are shifting fast?
Throughout this year, we've been engaging with thousands of Gen Z participants in the US and Canada across different studies using our innovative conversational research approach and the Rival platform. Leveraging AI in our software for analysis, our research shows significant shifts in what these young consumers want and need from brands.
Featuring commentary from our CEO and a couple of Gen Z researchers we have on staff, this webinar will challenge what you think you already know about young consumers today and will provide actionable tips on how to engage them moving forward.
Covering hot Gen Z research topics today, including:
- How often Gen Zs shop online, what they buy, and how they buy it
- Why nearly half (47.5%) of Gen Zs are less likely to purchase products endorsed by influencers
- How considerations like price and budget impact purchases of "sustainable" products
- The real role of social media in the Gen Z buying process
Andrew Reid,
CEO and Founder
Rival Technologies
Francesca Spizzo
Senior Research Associate
Reach3 Insights
Mayra Delgado
Research Consultant
Reach3 Insights
