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community2

Insight communities reimagined, powered by conversational research

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What is Community 2.0
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The leading insight community platform trusted by the best brands

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Meet our customers

The next wave of insight communities

Before 2000s
Qualitative Communities
  • A few members (<300)
  • A few months to get first insights
  • Intimate but limited insights
  • Qual only
  • Expensive
Early 2000s
Qualitative Communities & Panels
  • Many members
  • A few weeks to get first insights
  • Impersonal, high member churn
  • Qual only
  • ROI after 1 year
Today
Community 2.0
  • Many members
  • A few hours to get first insights
  • High engagement and response rates
  • Combo of quant and qual
  • ROI in months

Rival’s Insight Community Platform

An insight community is most engaging when research is interesting, relevant, short, and friendly.

Conversational approach Quant, qual, and videos Mobile-first experience Sophisticated research with AI tools Customer success team
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What
Community 2.0 gives you

1.

A member-first approach to engagement
Reach consumers where they are and speak to them in a way that’s engaging and authentic.
insight community management

2.

Agility, flexibility and scale
A scalable, cost-effective insight communities platform to getting both quick, tactical answers or running in-depth, strategic research studies.
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3.

Robust report and strategic storytelling
Reporting, data visualization, crosstabs, and significance testing are all available out of the box. AI market research tools, including Insights Summarizer, make analyzing qual and video feedback a breeze.
Quant and qual insight communities

4.

Modern insight community management
A "common sense" approach to insight communities, without the need for portals, newsletters or a mobile app! Sharebacks are easier to manage, letting you focus on insights and strategy. 
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Trusted by innovators

Insight community case study

Mobile-fist and conversational

Danica Daly, Shopper Insights Lead - Walmart

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B2B insight community example

Getting consumers to open up

Emily Hoppes, Director of Customer Insights

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innovative research community example

Connect insights to the customer journey

Larisa Mats, Consumer & Market Insights Leader

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The benefits of a conversational insight community for market research

Conversational research is more approachable

Sofia Gomez Garcia, Executive Director in Innovation, Special Projects, & Global Community Management

Warner Bros. Discovery
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Deliverables that inspire action

Melissa Davies, Director, Shopper Insights & Analytics

Kellanova market research
Insight community examples

Jason Cook

Former Senior Manager, Research and Design, Dell Technologies

Dell Technologies

My team runs multiple customer research panels, and one of those is powered by Rival. And far and away, Rival is our fastest method when it comes to speed to insights for questions.

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Free resources

Case studies, guides and other resources for insight community management

B2B Insight Communities

Building and Engaging a B2B Insight Community

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Using AI For High-Impact Use Cases For Insight Communities

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Insight community management best practices and benchmarks

Insight community management best practices and benchmarks

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John Deere - insight communities example

How John Deere is harvesting deeper, faster insights with Community 2.0

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McCormick - B2B insight community example and case study

How McCormick evolved its insight community to better connect with consumers around the world

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Voice of Customer and Insight community example

How Carnival uses their insight community to uncover actionable feedback in hours, not days

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Deeper, faster and better insights

700%
Increase in words when members share via video instead of open text
40%
Of community members complete surveys within 1 hour
65%
Recontact rate

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Learn more about Rival's unique approach to insight communities.