In many ways, doing B2B market research is no different than conducting consumer research. But there are some nuances to keep in mind if you want to maximize engagement and get deeper insights.
A mobile-first, conversational approach (and the smart use of AI) can help you get valuable, in-the-moment insights from IT professionals, doctors, farmers, marketers, restaurant and foodservice employees and other types of B2B audiences.
Get this practical guide on B2B insight community management to learn:
- How to set clear and transparent objectives with B2B audiences
- The importance of choosing relevant and valuable incentives
- Ways to shorten your engagements — without compromising on insight depth and data quality
- Techniques to build a more authentic relationship with members of your B2B insight community
