AI is transforming the insights industry, helping researchers deliver high-quality results faster than ever. But to unlock its full potential, both research buyers and suppliers must approach AI thoughtfully. It's not just about adopting new technologies—it's about integrating them into the research process in a meaningful way.
In this session, we’ll take you behind the scenes at Rival to show how we’re driving AI innovation with speed, agility, and collaboration. Discover how we’re working with research leaders, including those from OURA, to accelerate ideation, prototyping, and execution.
Key themes:
- Foundational principles of using AI for market research
- How to use rapid prototyping for quick ideation and agile iteration
- Effective collaboration with both internal teams and external partners to refine and test ideas
- The future of AI-driven innovation in research
- How to "stack" AI innovation to create more value for customers and other stakeholders
Featuring:
Dale Evernden
Head of Innovation & Founding Partner
Rival Technologies
