Purpose-built to handle qualitative data, the Unstructured Data AI Agent combines:
Thoughtfulness Scoring: Evaluates depth, relevance, and quality of responses.
AI Probing: Generates contextual follow-up questions that go deeper.
AI Summarization: Distills large sets of open-text into clear themes.
Insight Reels: Converts raw data into compelling video deliverables.
Together, these tools help you move from messy input to powerful output—without increasing your workload.
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AI that empowers, not automates away. Let AI handle the tedious work—so you can focus on strategy, storytelling, and impact.
AI should work with you, not replace you. At Rival, every AI capability is designed to enhance the research process while keeping researchers in control. Here’s how we make it happen:
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Engaged participants share more meaningful insights. That’s why our conversational research platform uses chat-like surveys that feel natural—encouraging candid (System 1) responses. Delivered primarily via SMS, these mobile-first surveys capture in-the-moment feedback with deeper context and higher accuracy.
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Generative AI is powerful, but it works best with expert oversight. Every AI research capability on Rival is designed to put the human in the loop. Built to augment your expertise, not replace it, our tech keeps you in charge so you can be confident in the insights you’re capturing and generating.
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Rival reaches people where they are—SMS, mobile, email, and social—encouraging natural, in-the-moment feedback. These authentic responses fuel our AI, enabling you to surface insights that are emotionally resonant and strategically valuable. Here are some examples of AI capabilities from Rival:
Use AI to evaluate the depth, relevance, and quality of open-ended responses. This enables features like AI Probing to ask follow-up questions only when necessary.
Use AI to evaluate the depth, relevance, and quality of open-ended responses. This enables features like AI Probing to ask follow-up questions only when necessary.
Amplify storytelling and active your insights by converting raw qual data (open-ends a video feedback) into compelling video deliverables.
Amplify storytelling and active your insights by converting raw qual data (open-ends a video feedback) into compelling video deliverables.
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