Gen Z's views on influencers, sustainability, and marketing are evolving. Is your brand keeping up?
In a recent research study conducted on the Rival platform, 750+ US- and Canada-based Gen Zs sound off on what matters to them and what they expect from brands.
Combining quant, qual and video feedback, this essential research provides marketers, insights leaders, and business execs concrete, actionable ideas on how to connect with Gen Zs.
Get the "2024 Gen Z Marketing & Engagement" report now to learn:
- How often Gen Zs shop online, what they buy, and how
- Why 47.5% of Gen Zs are less likely to buy products endorsed by influencers
- How other considerations like price and budget affect purchases involving "sustainable" products
- The real role of social media in the Gen Z buying process
